Explores the meaning of fame and influence in the digital age through an innovative social experiment. Following three Los Angeles-based people with relatively small followings, the film explores the attempts made to turn them into famous influencers by purchasing fake followers and bots to “engage” with their social media accounts.
Data—arguably the world’s most valuable asset—is being weaponized to wage cultural and political wars. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story.
Tobacco, climate change, pesticides,... Never has scientific knowledge seemed so vast, detailed and shared. And yet it appears to be increasingly challenged. It is no longer surprising to see private corporations put strategies in place to confuse the public debate and paralyze political decision-making. Overwhelmed by excess of information, how can we, as citizens, sort out fact from fiction? One by one, this film dismantles the workings of this clever manoeuvre that aims to turn science against itself. Thanks to declassified archives, graphic animations and testimonies from experts, lobbyists and politicians, this investigation plunges us into the science of doubt. Along with a team of experts (philosophers, economists, cognitive scientists, political men, or even agnotologists), we explore concrete examples of doubt making and try to understand the whole process and the issues behind it.
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